The branding is characterized by a warm and sophisticated design, featuring a harmonious blend of serif and sans-serif fonts that communicate the brand’s commitment to professionalism and approachability.
The curated color palette offers a timeless and elegant look, while adding a sense of warmth and comfort. It embodies the essence of serenity and trust, seamlessly integrating across all brand materials.
This cohesive design philosophy extends seamlessly into the website, which embraces a clean and user-friendly aesthetic. The site’s intuitive navigation and visually engaging elements reflect Viva's dedication to enhancing the lives of elderly individuals, offering a digital experience that is both welcoming and informative.
