The branding is characterized by a clean and minimalistic design, featuring a simple sans-serif font that communicates the brand’s commitment to simplicity and modernity. The compact monogram, combines the initials of S.Simple, ensuring a touch of modern versatility even in confined spaces. The brand’s illustration features a gracefully hand-drawn feather. Minimalist and elegant, it embodies the essence of simplicity and natural grace, becoming a timeless element seamlessly integrated across various brand materials.
The color pallete of white and black offer a classic, timeless look, while the introduction of sand adds a warm and earthy undertone. This color harmony extends seamlessly into the packaging, which embraces a minimalistic black and white aesthetic.
