The goal was to modernize their brand while honoring the qualities that have made Darsa Boya a trusted name. I worked on blending innovation with tradition to create a new visual story that would appeal to both loyal customers and those discovering Darsa Boya for the first time.
I started by bringing together the separate logos of Darsa and Silvester to create a more unified identity and also enhanced their classic red and blue colors with brighter and more refined shades, adding a touch of vibrancy. In addition to the logo changes, I revamped their packaging series. I aimed for a harmonious design by combining lively colors with minimalist elements, creating a visually appealing package that reflects the quality and sophistication of Darsa Boya's aluminum paints.
